Client: ZYN Nicotine Pouches

Role: art direction, concepting, design & post production

Monthly Creative Content

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Monthly Creative Content *

Challenge

ZYN needed an always-on social presence that redefined “premium” in the nicotine category and stood apart in a crowded, fast-growth space.

Solution

I art-directed elevated lifestyle shoots and introduced more narrative-led video, building a feed system where every post reinforced brand taste, intention, and consistency. Interactive formats (polls, comments, community prompts) drove engagement without diluting the premium feel.

Impact

Streamlined approvals, fewer revision cycles, and +3,840 followers (+8%) in six months through a more consistent, seasonally responsive channel.

ZYN SOCIAL

Assorted containers of ZYN nicotine pouches in various flavors and colors, including citrus, spearmint, and cool mint, displayed on a yellow surface with a green background.
A poker game setup on a green table with playing cards, poker chips, pretzels, a glass of whiskey, a glass of water with ice, and nicotine products including ZYN nicotine pouches and a glass of whiskey. The top of the image has a warning about nicotine. The image is marked for 21+ only.
A leather bag hanging on a metal railing with a copper reusable water bottle and red and silver nicotine vaping devices attached to it, with a warning sign about nicotine in the background.
Person placing a container of ZYN nicotine pouches into a bag with other items, including sunglasses and a phone.

Other Work

A young woman laughing joyfully at a gathering with other people holding hymnals or songbooks, inside a church or community hall.
A digital graphic with pink and purple gradients, featuring a horizontal strip of text at the bottom listing event details and locations.

Microsoft Education | Activation

The image is blank with a plain light beige background and no visible objects or details.
A paper origami boat on a school floor near a green wall and a plaque that reads, 'On this spot, Principal Williams installed in Taylor that the future is what you make of it.'

Microsoft Copilot | Activation

Microsoft Education | Campaign

Microsoft Education | Social

TRUST | Campaign