Client: Microsoft Education / Copilot

Role: Button designer, activation concepting and visual identity designer

Event Activation

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Event Activation * 

COPILOT @ BETT UK 2026

Challenge

Microsoft needed an experiential way to make Copilot feel classroom-ready and differentiated at Bett UK 2026 while reinforcing the brand’s leadership in EdTech.

Solution

I helped develop Choose Your Adventure: a guided, hands-on activation where attendees explored Copilot through three quick pathways in under five minutes. Collectible buttons turned learning into a playful takeaway, supported by booth graphics and on-site video.

Impact

4,000+ buttons distributed
195 Designer classroom images generated
84K+ social impressions
~70% completion rate across all three adventures

A booth with a sign that says 'Choose Your Adventure!' associated with Copilot, featuring two screens displaying educational content about designing classrooms and creating in Copilot, with two laptops on pedestals below the screens, all accented with purple lighting.

Attendee Feedback

“More impressive than competitors.”

“These buttons make me feel seen.”

“Teach is going to be a huge added benefit”

Close-up of a person's hand holding three motivational buttons, each featuring the Microsoft and Copilot logos and positive messages about learning, research, and empowerment.
Exhibit booth with a sign reading "Choose Your Adventure" at the top, featuring a screen with a promotional message about creating an aerial view 3D futuristic image for a kindergarten classroom with desks and a garden, bright colors, and national green, yellow, pink, and purple accents. A laptop, a bowl of snacks, and a potted plant are on a small table in front of the booth.
A smiling woman with a dark ponytail wearing a green blazer, white shirt, and black sweater at an indoor event with pink flooring, surrounded by people, some with badges or lanyards.

Other Work

Microsoft Education | Campaign

TRUST | Campaign

Various flavored nicotine pouches from the ZYN brand displayed in colorful containers with a yellow, green, and blue theme, with a warning label at the top indicating nicotine content and addiction risk.
A digital sign displaying text for booths at an event, including 'Stand #SM20', 'North Betta Cafe', and 'ICC Capital Suite', with a pink and purple gradient background.

Microsoft Education | Activation

A woman is smiling and laughing in a church choir, with people singing behind her.
A paper origami boat on a school floor with a plaque that reads, "On this spot, Principal Williams instilled in Taylor that the future is what you make of it."

Microsoft Education | Social

ZYN | Social