Client: TRUST Reproductive Health Philippines

Role: logo design, visual identity and brand book creation, campaign mockups

Rebrand + Campaign

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Rebrand + Campaign * 

TRUST:  WANT MORE

Challenge

TRUST needed to evolve from a perceived condom-only brand into a modern sexual wellness master brand to resonate with younger, progressive Filipino audiences while staying rooted in social impact.

Solution

I led the logo redesign and helped create a new identity system centered on The Road: a visual metaphor for sexual health as an ongoing journey. The campaign platform widened the lens on intimacy, inclusivity, and empowerment.

Impact

Launched nationally with a press event and executed in-market almost frame-for-frame from our storyboards.
The hero video delivered a 220% increase in engagement compared to the average social performance and opened the door to new cultural partnerships, including Filipino drag queen Moxie.

A woman in the foreground smiling with her eyes closed, surrounded by people singing in a church setting.
A billboard advertisement featuring two women sitting on a bed and talking, with purple fuzzy handcuffs in the foreground and the text 'More choice for every normal' in large yellow and green letters. The brand 'Trust' and the website 'trust.ph' are also displayed.
Logo design process for Trust Condoms, featuring three blue circular logos with the word "Trust" and related health messages, transitioning into a single completed Trust logo.
An open magazine displaying a colorful advertisement with a woman applying lipstick. The ad features bold text saying "Don't hide your normal. Own it." and a promotional message about trust and reproductive healthcare.
Comparison of two text designs: The left design states, 'Your normal is more normal than you think,' in blue and black bold text on a white background, with a green check mark below. The right design shows, 'Don't hide your normal. Own it,' in white bold text on a dark blue background, with a green check mark below.
Design principles slide with blue and dark blue abstract backgrounds, highlighting the phrase 'Bold Expression' and describing the importance of conviction and confidence in design.
A slide titled 'Design Principles' with points on visual language, voice shapes, energy, and connectivity, featuring bold text in white and yellow-green on a blue and dark blue background.
Advertisment on a metro vehicle promoting Trust pharmacy with various healthcare products and the slogan 'More choice for every normal'.

Other Work

Collection of Zyn nicotine pouches in various flavors, including citrus, spearmint, and cool mint, displayed on a yellow surface with a green background and a warning label at the top.
Digital graphic with a pink and purple gradient background, featuring a scrolling banner of event or conference stand locations and names.

Microsoft Education | Activation

Empty beige canvas with no visible objects or details.
A paper paper boat resting on a tiled floor in front of a wall with a plaque that reads, "On this spot, Principal Williams instilled in Taylor that the future is what you make of it."

Microsoft Copilot | Activation

Microsoft Education | Campaign

Microsoft Education | Social

ZYN | Social